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Trophy Cupcakes’ Jennifer Shea Hits the Road with Williams-Sonoma

Trophy Cupcakes and Party founder Jennifer Shea has her off-set spatula packed and decorating skills at the ready as her new book, Trophy Cupcakes & Parties!, hits Williams-Sonoma stores this spring. Beginning March 29 at Bellevue Square, a three-week, six-city book tour and demo will take Jennifer to San Diego, Costa Mesa, Beverly Hills and Atlanta before ending in New York at Williams-Sonoma’s fabulous Columbus Square store.

“To me, this is more than a cookbook – it’s a go-to guide for planning the perfect party,” said Jennifer Shea, co-owner of Trophy Cupcakes. “I grew up with the idea that every day should be treated like a party. In addition to recipes for some of our most coveted cupcakes, I’ve included simple tips, tricks and ideas to make that possible for anyone, for any day and any celebration.”

Those interested in learning the skills that make Trophy Cupcakes Seattle’s most celebrated cupcake shop are invited to join in the fun as Jennifer demonstrates top techniques in-store. Learn how to create the perfect buttercream, expertly frost Trophy-worthy cupcakes and more, while tasting the difference quality ingredients and handcrafted recipes make. Jennifer will also be partnering with local bloggers in each city along the way, each offering their own special addition to the event’s festivities, including drink recipes, hostess tips and more. With six stops in all, cupcake fans can find Jennifer at the following Williams-Sonoma stores throughout March and April:

  • Saturday, March 29, 1pm: Bellevue, Bellevue Square (216 Bellevue Square)
  • Thursday, April 10, 6:30pm: San Diego, Fashion Valley Mall (7007 Friars Road)
  • Friday, April 11, 7pm: Costa Mesa, South Coast Plaza (3333 Bristol Street)
    • Special guest: To be announced soon!
  • Saturday, April 12, 1pm: Beverly Hills (339 N. Beverly Drive)
    • Special guest: To be announced soon!
  • Thursday April 17, 6:30pm: Atlanta, Lenox Square (3393 Peachtree Road NE)
  • Saturday, April 19, 1pm: New York City, Columbus Square (10 Columbus Circle)
    • Special guest: To be announced soon!

In her debut book, Jennifer Shea guides readers through planning the perfect party for every occasion. From luxe soirées to crafty kids’ parties, readers will find the basics on how to dream up thrilling party themes, ingenious decoration ideas and intriguing invitations. Also included in the pages of Trophy Cupcakes & Parties! are recipes for many of Trophy’s most beloved cupcakes. Learn how to make crowd favorites including Red Velvet, Triple Chocolate, Piña Colada and S’more, as well as exotic new recipes such as gluten-free Orange Almond Rose and Lavender Crème Brûlée.

Adored for its whimsical, decadent cupcakes and
charming party favors, Trophy Cupcakes and Party has quickly become Seattle’s
ultimate go-to for throwing a wonderful celebration. Now, with the release of co-owner Jennifer Shea’s first book – Trophy Cupcakes & Parties! – home bakers get a
peek into the magic that makes Trophy Cupcakes & Party
Seattle’s most celebrated cupcake bakery. Published by Sasquatch Books, Trophy Cupcakes & Parties! is available in all Williams-Sonoma stores, as well as online at

For all the latest on Trophy Cupcakes – including daily specials, themed cupcakes and more – follow Trophy on Facebook, Twitter (@TrophyCupcakes) and Instagram, or visit


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