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New Year, New Adventure

Four years ago, I took on my first freelance client. Joel VandenBrink, owner of Two Beers Brewing, and I had met at my very first brewery event upon moving to Seattle. He heard I left my agency job for a job at the Downtown Seattle Association and was curious if I’d like to take on a client on the side. Represent a brewery in my off time? Of course. Well, one client led to two, and two led to three. A year later, I was able to quit my job and officially open Caitlin Braam Creative as a freelance PR/marketing consultant.

In those four years, I have had the pleasure of working with a myriad of exciting companies and executing some amazing campaigns. Some of these include: Trophy Cupcakes’ book launch; the launch of Churchkey Can Co. in Seattle, Portland, San Francisco & New York; the launch of Seattle Cider Company; the rebranding of Two Beers Brewing; the promotion of the amazing cider & gluten free food available at Capitol Cider; and many more.

It seems like just yesterday I started freelancing. But with 2014 coming to a close, so does Caitlin Braam Creative. I have been offered my dream job as Director of Marketing & Brand Development for Seattle Cider Company and Two Beers Brewing Co. I have worked with both of these companies and their amazing employees for some time now, and couldn’t think of a better team to join full time. It’s funny that the company that started my freelance career is the one ending it, but I wouldn’t have it any other way.

Kendall over at the Washington Beer Blog was kind enough to announce the news a couple weeks ago. I had known about the position for a while, but that article made it feel real. The three-hour kickoff meeting I had today (my official first day) with Joel also made it feel real. I’ll continue to manage media outreach, marketing and social media for both Two Beers Brewing and Seattle Cider Company, with the added responsibility of distribution growth and management for both companies. For Two Beers Brewing, this means growing our roots even deeper within the Pacific Northwest. For Seattle Cider Company, this means launching in a dozen new states in 2015. It’ll be exciting, to say the least!

Thank you to everyone who has supported me, cheered me on and allowed me to represent their company over the past four years. I couldn’t have done it without you. And a very special thanks to my family and my loving husband, who believed in me and gave me the extra shove I needed to embark on this crazy adventure.

As for this site, we’ll see what happens. I’ll keep it updated with all things Two Beers Brewing and Seattle Cider Company related, but might throw in a fun post or two about my travels. All depends on where this new adventure takes me.

Here’s to 2015 and living what you love. Cheers!

Seattle Cider Company Expands to Texas as Craft Cider Gains Popularity Across the Country

Seattle Cider Company and KEG 1 have announced a new partnership to bring Seattle Cider’s unique selection of craft ciders to Austin, Texas. Seattle’s first cidery since Prohibition, Seattle Cider Co. is known for its handcrafted collection of dry, flavorful ciders, successfully bridging the gap between beer and wine. Welcoming Texas as the fifth state to carry the growing cidery’s year round and seasonal lineup of products, Seattle Cider Co. will be available in Austin area bars, restaurants and bottle shops through local distributor KEG 1 beginning November 17.  Read more

Cider Mimosas, Bloody Mary Flights and Gluten-Free Doughnuts: New Brunch Menu at Capitol Cider Set to Surprise 

 Capitol Cider, Seattle’s first and largest cider bar and restaurant, is thrilled to announce the debut of a brand new brunch, available every Saturday and Sunday from 10am-3pm. Featuring a completely gluten free food and drink menu designed to surprise, brunch lovers – gluten free or not – are in for a treat.   Read more